Having useful and engaging content is important for building your long-term affiliate marketing business. But creating content seems like a burden doesn't it? Generally, people don't like to write... and how do you figure out what to write about? We've all been there...
But you can generate tons of ideas. In this post you'll learn the type of content you should have on your website and how to come up with ideas on what to write about.
The content you need to place on your website can fall into one of the following four categories:
- Legal Pages
- Pillar Posts
- Ongoing Blog Posts
If you're using ThriveThemes, templates for these pages are inbuilt.
Homepage - this is the "front page" of your website. Here's what you'd want to place on your homepage:
- tell people what makes your site unique,
- something that adds to the credibility and authority of your site,
- links to your recommended resources and Pillar Posts,
- a way for people to provide you with their name and email addresses
This Homepage Case-study by ThriveThemes outlines exactly what to put on your homepage and how to lay them out.
These first two content categories can be considered as "static" content... once you create them, there wouldn't really be any need to update or add to them.
The other 2 categories would be content that you'll be creating and adding to on a regular basis... and basically growing your website over time.
IMPORTANT! - Focus On Providing Quality
No matter what you’re creating, be sure you’re putting out your very best work. When visitors notice this pattern of providing high-quality work, their trust in you naturally grows.
Pillar Posts - for any niche that you get into, there is going to be particular issues within the niche that are considered as "essential" or "core" issues.
You create pillar posts by taking one of these core issues and writing about it in great detail. Another way to think of pillar posts is that they are guides about the particular core issues... it's about providing a lot of value to your visitor in one post.
It's one of the post you'll want to link to from your homepage, as I mentioned earlier.
Another thing about your pillar posts, is that you will want to update them ever so often, by adding more information.
Ongoing Blog Posts - These are the posts you'll be writing and uploading onto your blog ever so often, maybe once a week, once a month, etc.
There are three main types of content to provide on your site to convince people that an offer is worth their purchase through your affiliate link.. these are Product Reviews, How-To Guides and Product Comparisons.
3 Simple Techniques for Creating tons of content ideas
Content generation may seem simple enough when you’re just in the beginning stages of creating your content. However, what happens when you start running out of ideas? What are you going to do then? When that time comes, you can use these 3 simple techniques to generate tons of content ideas quickly.
- 1See What Others In Your Market Are Doing - Keep tabs on similar website within your niche. You’ll know what the latest products are, and you’ll know probably know the latest news in your industry.
Find out what they’re doing and why their customers like doing business with them. Browse their website, their blogs, their social media accounts, their forums, etc. See if you can put your own spin on things and then create new content out of that information.
- 2Make Bold Predictions - You can check the latest trends in your niche, and try to foresee the future based on this trend. Your bold and interesting opinions can become the talk of the town, especially if you get it right!
Questions like where your niche is headed, any upcoming trends you think is going to happen, what’s going to get left behind, and so much more.
- 3Find Out What People Are Asking - There are plenty of question and answer sites on the Internet. The top one right now is Quora, but Yahoo! Answers still remain popular to this day. There are also plenty of forums you can browse and niche-specific pages and groups on Facebook and other social media channels. If you "keep your ear to the ground", you’ll find plenty of questions (and answers) you can use to build your content on.
You can go over your blog’s comments and check if anyone’s shared some interesting tidbits. You can even ask people on your mailing list to tell you what kind of content they want to read on your website! Many people will be happy to share if you ask nicely.