Copywriting is the ability to convince people to take action based on the words you write.
Imagine the boost in your conversion rates if you learn the art of copywriting for affiliate marketing... you'll get more clicks, more traffic, more subscribers and more sales... it's hands-down one of the most profitable skills you can develop as an affiliate marketer.
Start by going through this 8-Step Copywriting for Affiliate Marketing Checklist.
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The Copywriting for Affiliate Marketing Checklist
Profile Your Target Audience
Before you even think about writing one word of copy, your first step is to gather as much information as you can about your target audience. The more you know about your audience, the easier it is for you to write words that really connect with them.
One of the best ways to learn about your audience is to just spend time with them on forums, blogs, and groups. Find out what their problems are, what frustrates them, what they desire.
You’ll also want to find out the demographics of your audience, such as age, gender, where they live and so on. You may survey them to gather some of this information.
Understand the Products You're Promoting
Don’t depend on a vendor’s cut and paste ads to promote the product. That’s because some vendors don’t write sales copy well, so they may be missing a major benefit in their ads. Review and use the product yourself, take note of all its features and benefits, and THEN write your own ads.
Orient Copy Towards The Reader
The reader doesn’t care about you making a sale... they're interested in themselves... That’s why you need to make all your content and ads about your reader.
TIP: Here’s a quick way to tell if your copy is oriented towards the reader: look at how many times you use words like “I” or “me” versus reader-oriented words like “you” and “your.” You should be using “you” words more often than “I” words.
A quick way to tell if your copy is oriented towards the reader is to look at how many times you use words like “I” or “me” versus reader-oriented words like “you” and “your.” You should be using “you” words more often than “I” words.
Remember that prospects want to know what’s in it for them, so you can answer this question by sharing the benefits of a product. This is particularly important when you’re creating headlines, which often work best when they’re benefit-driven.
There are two main ways to use curiosity to your advantage:
- Use it in your headlines and content to make people curious about what’s coming up so that they keep reading. e.g., “You’re about to discover how to lose 10 pounds quickly, easily and safely – without hunger pangs!”
- Use curiosity about the product itself to get people to click your affiliate link and buy the product. e.g., “See page 57 to find out which tool can double your conversion rates in just five minutes – this is going to blow you away!”
If you want people to take action, they need to be motivated. That’s why your copy needs to give them a reason to buy that is important to them. You can do this through stories, by using certain words, and by empathizing with what it feels like to have a problem (or to get rid of the problem).
Your prospects really don’t believe the claims you’re making. They’ve been burned before, and they don’t want it to happen again. That’s why your sales copy needs to raise and handle objections.
One of the most common objections is that people don’t think the product will work for them. You can overcome this objection by:
- Providing your own proof, such as a detailed case study.
- Emphasizing the vendor’s proof, such as testimonials.
- Emphasizing the guarantee, where applicable.
Call Prospects To Action
If you’ve shared benefits, provided some motivational reasons to buy, and overcome objections, then your prospects are ready to click your affiliate link.
But you know what? They’re not going to click it just because you drop it in front of them. Truth is, you’ll get a much higher conversion rate if you explicitly tell them to click the link and buy the product.
Want to really ramp up those conversions? Then give your prospects a reason to take action right now. Create a sense of urgency.
The Importance of Using Split Testing
One of the best ways you can improve your copywriting is by testing and tracking... in particular A/B split testing.
Split testing means that you create two versions of the same landing page, email, or ad.
For example, Landing page A has a call to action that reads: “Sign Up Now for Your Free Digital Journal”
Landing page B has a call to action that reads: “Download Your Free Digital Journal Now”
Now, you’ll send half of your traffic to landing page A and the other half to landing page B. By studying your results, you’ll see which page converts more visitors into subscribers. Once you have the winner, you’ll use that call to action instead of the other one.