Let's imagine for a moment that you've built a great looking website with lots of good content, and you've set things up to capture the email addresses of your visitors.
You've probably been day dreaming about how much money you’ll make with all of this traffic... But, no one is signing up to your email list and you're not getting any sales. Oh dear!
Simply put, the traffic isn’t converting... it's not translating into money in the bank. This means you've got to improve your conversions... and in this blog post, you'll learn how to go about doing that.
Let's begin by defining an important term – Conversion.
Conversion is basically the percentage of visitors to your site that take a specific action... like click a specific link, or sign-up to your email list, or purchase the product that you are promoting.
The idea is to improve your conversions. So... How Do You Improve Your Conversions?
Through Testing and Tracking!
Testing and tracking is the only way to find out what REALLY works when it comes to different conversion goals. And it’s the only way to improve your conversion rates so that you can:
And we're talking about improving your conversion rates by amounts that are going to make noticeable impacts to your bottom line this year.
You can make more money and get a better return on the time and money spent on your marketing efforts.Here’s how to do it…
Step 1: Get Tracking and Testing Tools
There are a variety of tracking tools you can use such as:
The tools that I personally use and recommend are:
Step 2: Decide What To Test
The next step is to figure out what you’re going to test. You don't want to test factors that are going to have very little or no impact on your conversion rates.
Instead, you want to focus your time and efforts on testing that small handful of factors that are likely to create the biggest boosts in your conversion rates.
One very important factor to test are your headlines. Changing your headline can double, triple, or even quadruple your conversion rates. This includes headlines on sales letters and lead pages, as well as subject lines on emails.
To Learn about other factors worth testing, check this short free online course - The A/B Testing Quick Start Toolkit
Step 3: Start Your Test
Once you decide what to test, then you need to hold ALL other variables constant while testing that one thing.
For example, if you’re testing headlines on your landing page, then you can create two versions of your landing page. The ONLY difference between these landing pages will be the headline. That way, you’ll be confident that any change in conversion rate is due to the headline, and not some other factor that you failed to control.
Step 4: Analyze, Tweak and Repeat
Once there is a clear winner, this becomes your control. You can then put your control up against another version. However, once you get to the point of diminishing returns, then move on and test something else.
For example, if you’re testing headlines and you get to a point where you’re only boosting conversions by small percentages (such as 10%), then move onto another factor such as testing your calls to action.
IMPORTANT TO NOTE: What I have described in Steps 2 and 3 above are for testing, trackign and analysing the content within your website, but you also need to track where you're traffic is coming from. That way, you'll be able to see not only where people are clicking to get to your website, but also which of those traffic sources and clicks have higher conversions into subscribers and sales. To do this use a click tracker such as Click.org or BuildRedirects.
The bottom line is that testing and tracking is a great way to boost your affiliate commissions. And it’s easier than ever, especially with all the powerful tools available to you.
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