Secret Email System Review – Email Marketing Specialist Matt Bacak Certainly Packs A Lot of Gold Into This $5.60 Product

secret email system review

In this Secret Email System Review I do a comprehensive and deep dive into Matt Bacak's Secret Email System. I cover everything that you get with the product, including the bonuses. I also provide a few insights and my key takeaways from the product.


Secret Email System costs a measly $5.60, but don't let the price fool you... Matt provides a tremendous amount of invaluable information in this product.

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The Secret Email System is essentially about how to build an online business using email marketing, as Matt has done over the past 20+ years.

I have been on Matt's email list and I've been following him for some time now because he provides solid advice and tips about email marketing and affiliate marketing... it's quite clear that he knows what he's talking about. And it's because of that, I decided to purchase Secret Email System... plus, it's so reasonable!

Let's dive into the Secret Email System review... and you'll see if you need to grab a copy yourself.

Review Summary

  • Product Name: Secret Email System
  • Quick Description: pdf book plus bonuses on how to build an online business with email marketing 
  • Price: $5.60
  • Money Back Guarantee: 30 Days
  • Who Is It For: Anyone wanting to learn how to make money with email marketing

Overall Rating: 5/5

Summary Remarks:

  • Secret Email System shows you Matt Bacak's system for earning 7-figures online, primarily using email marketing. The product consist of the main Secret Email System pdf eBook along with 10 bonuses.
  • In the eBook, Matt provides you with a path to success for making money online. He also answers the most critical and relevant questions about email marketing, internet marketing and affiliate marketing.
  • The 10 bonuses offered by Matt include checklists, video guides, swipe files, a profit calculator, templates, access to his exclusive Facebook Group, invitation to attend an online email marketing masterclass and a free 45min session with Matt's team.
  • Matt takes a systematic and data driven approach to making money online and shares a lot of actionable advice, guidance and tips... it's pure gold in my opinion.
  • If you're interested in email marketing, this is a good place to start. If you're already doing email marketing, you'll be compelled to review your approach and make changes based on Matt's recommendations.
  • Not to sound cliché, but this is a no-brainer purchase, if ever I've seen one. If you want to learn how to make money online with email marketing, you should definitely grab a copy of Secret Email System.

One-Time Payment of $5.60

Who Is Matt Bacak?

Matt Bacak has been around the internet marketing landscape since 1999... in terms of internet years, that's an extremely long time!

And over that time, he has gained a tremendous amount of experience and skill, and has developed an impressive reputation within the field of internet marketing, and in particular, email marketing... so much so, that perhaps the best way to describe Matt is as an email marketing specialist.

He is also the founder of the EPC Institute, which provides training and coaching on internet marketing, affiliate marketing and email marketing.

What Is The Secret Email System?

As mentioned before, the Secret Email System is a product created by Matt Bacak which shows you his system for earning 7-figures online, primarily using email marketing.

You get access to the main Secret Email System eBook, plus a few exclusive and valuable bonuses.

Let's dive in deeper...

The Secret Email System eBook

This is the main part of the product that's a pdf eBook. Matt outlines the components of his unique system for making money online with email marketing.

I've read this book a few times already, and I'm sure to go through it again... with highlighter and notepad in hand... because Matt drops a ton of valuable information.

Let's dive deeper into the contents of the book and I'll share my own personal takeaways.

Matt Bacak Secret Email System review

In the first part of the book, Matt gives a brief into to himself and what the Secret Email System is about.

He then gives his take on an approach to trying to make money online, which he refers to this as the "Long Hard Way"... which is basically creating your own product, branding, content marketing, etc., etc.

He then advises, and makes a strong case, for a simpler, faster and more profitable approach - going into a market that has demand and leveraging existing offers... which is basically the combination of affiliate marketing and email marketing.

The truth is Email Marketing is one of the most profitable marketing strategies out there... and there's a lot of statistics that validate this.

And in this part of the book, Matt provides you with a path to success for making money online, including:

  1. The 6 step system that's the easiest and less risky for anyone wanting to start making money online
  2. His top 7 traffic sources that he has found to be most effective
  3. His Money Making Mantra
  4. How to 10X making money online
  5. The last missing piece (hint - it's about taking action)

The second part of the book is where Matt answers to the most critical and relevant questions about email marketing, internet marketing and affiliate marketing. 

Here's what he covers:

  • What’s The Purpose Of Your Email Campaign?
  • How To Organize Your Email Campaign
  • How To Create Credibility With Your Subscribers
  • How To Create Rapport With Your Subscribers
  • How You Should Write Your Emails
  • Writing Headlines For Your Emails
  • Writing A Call-To-Action In Your Email
  • How To Write Content Emails
  • How To Write Free Gift Emails
  • How To Write Promotional Emails
  • How To Write Feedback Emails
  • How To Write Emails That Generate A Response
  • How To Properly Format Your Emails
  • Why You Must Write Your Own Emails
  • How Often Should You Be Mailing Your List?
  • How To Track The Success Of Your Campaigns?
  • The Biggest Email Marketing Myth
  • How To Make Money From Your Subscribers In The Long Run

It's clear that Matt takes a systematic and data driven approach to email marketing.

If you're already doing email marketing, this book will compel you to review and adjust the way you go about doing email marketing and you'll want to make some changes to your existing email campaigns.

If your new to email marketing, this is a good place to start.

My Key Takeaways from Secret Email System

Having gone through the book a few times, I've taken note of some key takeaways... and I'd like to share a few of them with you...

Some Key Takeaways

  • You want to shortcut your way to money by picking an irresistible offer that someone else created
  • One of the most powerful ways that you could ever get a subscriber is to eliminate objections while building your list for the purpose of making money is by pre-framing them before they ever get on your list.
  • Subscribers on your list are going to buy from you or someone else, so it might as well be you. The reason why they keep buying boils to the Diderot effect.
  • If you’re actively building your list and you want to get your emails opened more often, you have to become one of these marketers that people respect, and actually want to hear from.
  • Your campaign should be organized based on the premise that you need to give first by providing high quality, valuable information to build credibility, and then you will receive later when your subscribers buy your products.
  • Email marketing isn’t just about sending emails to your list, it’s also about continuing to build your list on a daily basis.

Matt's Secret Email System Bonuses

Here's a quick list of the 10 bonuses that Matt offers with this product:

  • Secret Email System Checklist - a simple checklist of the main points of the Secret Email System.
  • Irresistible Offer Video Guide - a guide on where to look for and how to pick high-converting affiliate offers.
  • 3x Formula Calculator - a formula that Matt uses to maximize profits with email marketing. 
  • $2.1 Million Email Swipe File - Matt's email swipe files of 1,000 emails that’s responsible for $2.1 million in sales. 
  • Secret 357,582 Lead Gen Template - a simple but effective template for creating lead generating (opt-in) pages. 
  • 10,978 New Leads—Daily Masterclass - an online training session on how to generate high quality leads on a daily basis.
  • Secret Of Millionaire Mind eBook - 9 Common characteristics of internet millionaires and how to adopt them for your own success. 
  • Gigantic Swipe File eBook - a huge listing of swipes covering many aspects of internet marketing 
  • Free Breakthrough Session With Matt's Team - A free 45 minutes strategy session with my team to help you get clarity and figure out how to implement the secret email system. 
  • Private Facebook Community - access to Matt's private Listbuilding FB Group 

Let's quickly take a closer look at each of these bonuses.

Secret Email System Checklist

Matt Bacak Secret Email System review

As the name suggests, this is simply a checklist of the main points from the Secret Email System eBook.

The purpose is really so that when you're implementing the system, you'll have a quick reference checklist to guide you and follow along in an ordered manner.

Irresistible Offer Video Guide

Matt Bacak Secret Email System review

In this 20min video, Matt explains how he picks the best converting offers from the more popular affiliate networks, namely Clickbank, JVZoo and WarriorPlus.

He goes through the affiliate dashboard of each network and shows you the specific metrics he uses to filter though the many offers and find the best ones that have the highest chance of earning you actual commissions.

3X Formula Calculator

Matt Bacak Secret Email System review

Matt works with a very interesting and logical formula for profiting from email marketing. The formula uses the number of subscribers, click rate and a metric called EPC (earnings per click) to determine our potential earnings with any particular affiliate offer.

The 3X Formula Calculator is an MS Excel file that has the formula in-built. So, when you input your number of subscribers, your click rate (which averages about 4%) and the EPC of an affiliate offer (Matt shows you how to get in the Secret Email System eBook and the Irresistible Offer Video Guide), you'll be able to see what your  potential annual income would be.

$2.1 Million Dollar Email Swipes

Matt Bacak Secret Email System review

The $2.1 Million Dollar Email Swipes is a collection of 1056 emails (the sales page says 1000 emails, but I counted 1056) that Matt has successfully used over the years. Each one is a separate txt file.

A swipe file is a collection of examples of something. It can be headlines, email subject lines, landing pages, banner ads, etc.

You can use these swipes to gain inspiration for your emails rather than starting from scratch and . Matt also shows you how to edit the email swipes to fit into any niche.

Secret 357,582 Lead Gen Template

Matt Bacak Secret Email System review

Here, Matt provides you with a simple, easy-to-follow template for creating your opt-in pages. This is the page that you send traffic to and offer them something for free in exchange for their email address... This is what you use to build your list of email subscribers.

Matt also includes a video demonstrating (with an actual example) how to use the template to create the content for and build your opt-in pages.

10,978 New Leads—Daily Masterclass

This is an online masterclass session. Here's what's covered in the masterclass...

  • How to Generate an Avalanche of Up To 10,978 New Leads—Daily!
  • The #1 Most Important Email Marketing Equation In The World
  • How You Can Get Consumers To Spend 138% More
  • The ONE THING That Will Get You 320% More Revenue
  • 11 Golden Keys To Email Marketing Mastery
  • The #1 Most Critical Metric When It Comes To Email Marketing

Secret Of Millionaire Mind Book

In this eBook, Matt discusses 9 common characteristics of people that are earning millions of dollars online. These characteristics include:

  • Having a Learn vs Blame approach
  • Taking quick decisive action
  • Trusting your gut and intuition
  • Being single focused
  • Being Marketing Focused
  • Being Education Focused
  • Being unafraid to make mistakes and receive feedback
  • Having the wisdom to model and swipe
  • Understanding that "Success is a Team Sport"

Matt discusses each one to some detail and gives you some insight into how you can adopt these characteristics to achieve your own success.

The Gigantic Swipe File Book

This is a 161 page pdf eBook that has a collection of swipes for many aspects of internet marketing... Here's what you'll get swipes for:

  1. Article Titles
  2. Benefits
  3. Blog Post Subject Lines
  4. Bonuses
  5. Bullet Points
  6. Call to Action Closers
  7. Comparisons
  8. Email Marketing Subject Lines
  9. The Moment of Decision
  10. Follow Ups and Follow Throughs
  11. Getting an Idea Across
  12. Persuasive Guarantees
  13. Headlines
  14. Newspaper Ads
  15. Hypnotic Openings
  16. Personal Branding
  17. Powerful Post Scripts
  18. Engaging Questions
  19. Social Media Attention Grabbers
  20. Sub-Headlines

As you go through these swipes, you soon realize this is pure gold... it's going to save you a lot of time and effort, and provide you with a lot of inspiration!

Free Breakthrough Session With Matt's Team

On the sales page, Matt states that this is a free 45 minutes strategy session with Matt’s team to help you get clarity and figure out how to implement the secret email system.

I have not taken the session, so I can't really say more on this.

Private Facebook Community

Matt's List Building Club Facebook group is an active group with over 22,000 members, at the time of writing this review.

So, if at any time you're stuck trying to figure out something about email marketing, affiliate marketing or internet marketing on a whole, this FB Group is a good community to get help. You'll often see Matt himself answering questions and helping members out.

Final Analysis

  1. The Secret Email System is a SOLID product that provides a tremendous amount of insight and valuable information about how to make money online with email marketing.
  2. At the sale price of just $5.60, it's an absolute bargain, and a no brainer, if ever I've seen one.
  3. If you want to learn how to earn money online with email marketing, then Matt Bacak's Secret Email System is a good start. If you're already into email marketing, this book will make you want to review and adjust the way you go about doing email marketing and make changes to your existing email campaigns.

I hope you have found this Secret Email System review useful and informative. As always, if you need further clarification on any thing about the product, or you have any questions about anything I did or didn't cover, please don’t hesitate to leave a comment and I’ll get back to you as soon as I can.

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