In this Secret Email System Review I do a comprehensive and deep dive into Matt Bacak's Secret Email System. I cover everything that you get with the product, including the bonuses. I also provide a few insights and my key takeaways from the product.
Secret Email System costs a measly $5.60, but don't let the price fool you... Matt provides a tremendous amount of invaluable information in this product.
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The Secret Email System is essentially about how to build an online business using email marketing, as Matt has done over the past 20+ years.
I have been on Matt's email list and I've been following him for some time now because he provides solid email marketing advice and affiliate marketing tips... it's quite clear that he knows what he's talking about. And it's because of that, I decided to purchase Secret Email System... plus, it's so reasonable!
Let's dive into the Secret Email System review... and you'll see if you need to grab a copy yourself.
Review Summary
Overall Rating: 5/5
Summary Remarks:
One-Time Payment of $5.60
Who Is Matt Bacak?
Matt Bacak has been around the internet marketing landscape since 1999... in terms of internet years, that's an extremely long time!
And over that time, he has gained a tremendous amount of experience and skill, and has developed an impressive reputation within the field of internet marketing, and in particular, email marketing... so much so, that perhaps the best way to describe Matt is as an email marketing specialist.

He is also the founder of the EPC Institute, which provides training and coaching on internet marketing, affiliate marketing and email marketing.
What Is The Secret Email System?
As mentioned before, the Secret Email System is a product created by Matt Bacak which shows you his system for earning 7-figures online, primarily using email marketing.
You get access to the main Secret Email System eBook, plus a few exclusive and valuable bonuses.
Let's dive in deeper...
The Secret Email System eBook
This is the main part of the product that's a pdf eBook. Matt outlines the components of his unique system for making money online with email marketing.
I've read this book a few times already, and I'm sure to go through it again... with highlighter and notepad in hand... because Matt drops a ton of valuable information.
Let's dive deeper into the contents of the book and I'll share my own personal takeaways.

In the first part of the book, Matt gives a brief into to himself and what the Secret Email System is about.
He then gives his take on an approach to trying to make money online, which he refers to this as the "Long Hard Way"... which is basically creating your own product, branding, content marketing, etc., etc.
He then advises, and makes a strong case, for a simpler, faster and more profitable approach - going into a market that has demand and leveraging existing offers... which is basically the combination of affiliate marketing and email marketing.
The truth is Email Marketing is one of the most profitable marketing strategies out there... and there's a lot of statistics that validate this.
And in this part of the book, Matt provides you with a path to success for making money online, including:
- The 6 step system that's the easiest and less risky for anyone wanting to start making money online
- His top 7 traffic sources that he has found to be most effective
- His Money Making Mantra
- How to 10X making money online
- The last missing piece (hint - it's about taking action)
The second part of the book is where Matt answers to the most critical and relevant questions about email marketing, internet marketing and affiliate marketing.
Here's what he covers:
It's clear that Matt takes a systematic and data driven approach to email marketing.
If you're already doing email marketing, this book will compel you to review and adjust the way you go about doing email marketing and you'll want to make some changes to your existing email campaigns.
If your new to email marketing, this is a good place to start.
My Key Takeaways from Secret Email System
Having gone through the book a few times, I've taken note of some key takeaways... and I'd like to share a few of them with you...
Some Key Takeaways
Matt's Secret Email System Bonuses
Here's a quick list of the 10 bonuses that Matt offers with this product:
Let's quickly take a closer look at each of these bonuses.
Secret Email System Checklist

As the name suggests, this is simply a checklist of the main points from the Secret Email System eBook.
The purpose is really so that when you're implementing the system, you'll have a quick reference checklist to guide you and follow along in an ordered manner.
Irresistible Offer Video Guide

In this 20min video, Matt explains how he picks the best converting offers from the more popular affiliate networks, namely Clickbank, JVZoo and WarriorPlus.
He goes through the affiliate dashboard of each network and shows you the specific metrics he uses to filter though the many offers and find the best ones that have the highest chance of earning you actual commissions.
3X Formula Calculator

Matt works with a very interesting and logical formula for profiting from email marketing. The formula uses the number of subscribers, click rate and a metric called EPC (earnings per click) to determine our potential earnings with any particular affiliate offer.
The 3X Formula Calculator is an MS Excel file that has the formula in-built. So, when you input your number of subscribers, your click rate (which averages about 4%) and the EPC of an affiliate offer (Matt shows you how to get in the Secret Email System eBook and the Irresistible Offer Video Guide), you'll be able to see what your potential annual income would be.
$2.1 Million Dollar Email Swipes

The $2.1 Million Dollar Email Swipes is a collection of 1056 emails (the sales page says 1000 emails, but I counted 1056) that Matt has successfully used over the years. Each one is a separate txt file.
A swipe file is a collection of examples of something. It can be headlines, email subject lines, landing pages, banner ads, etc.
You can use these swipes to gain inspiration for your emails rather than starting from scratch and . Matt also shows you how to edit the email swipes to fit into any niche.
Secret 357,582 Lead Gen Template

Here, Matt provides you with a simple, easy-to-follow template for creating your opt-in pages. This is the page that you send traffic to and offer them something for free in exchange for their email address... This is what you use to build your list of email subscribers.
Matt also includes a video demonstrating (with an actual example) how to use the template to create the content for and build your opt-in pages.
10,978 New Leads—Daily Masterclass
This is an online masterclass session. Here's what's covered in the masterclass...
Secret Of Millionaire Mind Book
In this eBook, Matt discusses 9 common characteristics of people that are earning millions of dollars online. These characteristics include:
Matt discusses each one to some detail and gives you some insight into how you can adopt these characteristics to achieve your own success.
The Gigantic Swipe File Book
This is a 161 page pdf eBook that has a collection of swipes for many aspects of internet marketing... Here's what you'll get swipes for:
- Article Titles
- Benefits
- Blog Post Subject Lines
- Bonuses
- Bullet Points
- Call to Action Closers
- Comparisons
- Email Marketing Subject Lines
- The Moment of Decision
- Follow Ups and Follow Throughs
- Getting an Idea Across
- Persuasive Guarantees
- Headlines
- Newspaper Ads
- Hypnotic Openings
- Personal Branding
- Powerful Post Scripts
- Engaging Questions
- Social Media Attention Grabbers
- Sub-Headlines
As you go through these swipes, you soon realize this is pure gold... it's going to save you a lot of time and effort, and provide you with a lot of inspiration!
Free Breakthrough Session With Matt's Team
On the sales page, Matt states that this is a free 45 minutes strategy session with Matt’s team to help you get clarity and figure out how to implement the secret email system.
I have not taken the session, so I can't really say more on this.
Private Facebook Community
Matt's List Building Club Facebook group is an active group with over 22,000 members, at the time of writing this review.
So, if at any time you're stuck trying to figure out something about email marketing, affiliate marketing or internet marketing on a whole, this FB Group is a good community to get help. You'll often see Matt himself answering questions and helping members out.
Final Analysis
- The Secret Email System is a SOLID product that provides a tremendous amount of insight and valuable information about how to make money online with email marketing.
- At the sale price of just $5.60, it's an absolute bargain, and a no brainer, if ever I've seen one.
- If you want to learn how to earn money online with email marketing, then Matt Bacak's Secret Email System is a good start. If you're already into email marketing, this book will make you want to review and adjust the way you go about doing email marketing and make changes to your existing email campaigns.
I hope you have found this Secret Email System review useful and informative. As always, if you need further clarification on any thing about the product, or you have any questions about anything I did or didn't cover, please don’t hesitate to leave a comment and I’ll get back to you as soon as I can.