If you’re thinking there are a lot of pieces and parts involved in setting up a mailing list, you’re right. The good news is that if you have all the steps laid out in front of you, then setting up a mailing list really isn’t all that difficult.
That’s why I’m sharing this mailing list checklist with you. Take a look…
In order to offer something that your prospects are going to get excited about, you need to figure out what they want.
TIP: If your niche predictably lays out cash for a certain type of product, then that’s a good sign that the product is in demand. That type of product will make a good lead magnet.
Here are the steps to take:
Now that you know what your market wants, it’s time to create a useful yet incomplete lead magnet that naturally leads to your paid offer.
First, you need to decide what product you’re going to promote from within your lead magnet:
TIP: Preferably, you should be promoting your own product. If you haven’t gotten that far with your business yet, then you can promote an affiliate product.
Second, you need to decide on a format that best helps you promote your intended product. Your product might be in the form of an ebook, video, audio, worksheet, checklist, cheat sheet, template, swipe file, etc.
Third, you decide how you'll create it, be it yourself or via outsourcing.
Fourth, create something that naturally leads to your paid offer. Ensure that you have a strong call-to-action for the paid product at the end of your lead magnet.
Now that your lead magnet is complete, you need to create sales copy that persuades prospects to join your mailing list. This doesn’t need to be long-form copy. Instead, check off these points as you create your lead page:
Now you need to set up an autoresponder. Check these points:
How To Set Up An Email Marketing List