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How To Set Up An Email Marketing List

If you’re thinking there's a lot involved in setting up a mailing list, you’re right. The good news is that if you have all the steps laid out in front of you, then setting up a mailing list really isn’t all that difficult.

That’s why I’m sharing this mailing list checklist with you.

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Why Build a Mailing List?

To answer this question, I want you to think about something...

You're an affiliate marketer... which means that you are promoting products. But you're also a consumer... which means that you have purchased products and services.

I want you to think for a moment... how many times have you purchased something online the minute you're first presented with it.. or even the same day? Chances are not very often. If you did eventually make the purchase, it was probably because the merchant followed-up with you, each time nudging you closer to making the decision to purchase.

Research has shown that it takes an average of seven interactions for most people to buy anything online. This makes it vital to add these visitors to your opt-in list so you can follow up with them, build a relationship so they purchase products through your affiliate links.

If, as an affiliate marketer, you send visitors straight to the merchant's website, there are two scenarios:

  1. They visit the merchant's website and they don't make a purchase - so you don't get commissions and you don't have any way of following-up with them.
  2. They visit the merchant's website and make a purchase - in this case, you'll get the commission from the sale, but you've lost the opportunity to follow-up with them and suggest other products and services. The visitor, which was sent by you, is now the merchant's customer.. end of story!

How to Set Up an Email List

In order to get people on your email list, you're gonna have to offer them something (an incentive). Here's a quick list of the steps involved in setting up a email list.

1. Do Market Research

In order to offer something that your prospects are going to get excited about, you need to figure out what they want.

Here are the steps to take:

  • Go to marketplaces like ClickBank.com and Amazon.com and search for your keywords. Take note of the bestsellers in your niche.
  • Search Google for your keywords, and take note of what the top sites in your niche are selling.
  • Check out the sponsored ads in Google search results to see what your competitors are selling.
  • Visit popular blogs in your niche to see which topics get a lot of comments.
  • Check out social media pages in your niche to see what kind of content gets a lot of traction.
  • Survey your market and ask them what they want.

2. Create A Lead Magnet

Now that you know what your market wants, it’s time to create a useful, yet incomplete lead magnet that naturally leads to the product you’re promoting.

Next, you need to decide on a format for the lead magnet. This could be an ebook, video, app, ecourse or anything else that has the following characteristics:

  • It’s easy to deliver (typically, a digital download that you deliver automatically through your autoresponder).
  • It’s something your prospects really want. 
  • It has a high perceived value.
  • It solves a specific problem.

3. Set Up A Lead Capture Page

Now that your lead magnet is complete, you need to create a page that persuades prospects to give you their email in exchange for the lead magnet. This doesn’t need to be long-form copy. Instead, check off these points as you create your lead page:

  • Ensure your lead page look polished and professional
  • Start with a strong benefit-driven headline
  • Showcase the top five or so benefits in a bulleted list
  • Insert a strong call to action to encourage people to join your list
  • Test your opt-in form to be sure everything works as intended

I highly recommend using Thrive Leads to create your lead capture pages. You'll be able to quickly create professional-looking lead-capture pages.

4. Set Up Your Autoresponder

Now you need to set up an autoresponder. Check these points:

  • Ensure that you are using a reputable email service provider, such as Getresponse.
  • Create a multi-part autoresponder series to close the sale on the product you're promoting.
  • Include good, useful content in each email to build a relationship with your subscriber... and include some promos to generate sales
  • Use a responsive template so that your email looks good across all device types
  • Plan out what you'll send to your list beyond this initial series.

5. A Commitment to Maintaining Your List

It does you no good to go through all these steps if you don’t intend to email your list regularly. So, commit to emailing them on a weekly basis at least.

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